Essay on Case Study Analysis Colortech - 1189 Words

Eileen M. MacTigue Case Study Analysis April 22, 2013 Written in 2012 by Brenda Ellington Booth and Karen L Cates from Northwestern University, Growing Managers: Moving From Team Member to Team Leader, describes a fictional scenario about a company called ColorTech Greenhouses Inc. The case describes the company, originally located in Phoenix, as a high-tech color supplier that quickly became the largest and most global grower in the western hemisphere. The status of the declining sales from the Phoenix division, which once bragged of their highest production levels, was examined through the eyes of Melissa Richardson, a recently hired sales manager for ColorTech’s corporate headquarters. This paper is based on the information†¦show more content†¦Management was a vast majority of the issues that arose from ColorTech’s Phoenix division. Richardson settled into her new sales management position feeling unsure of her ability to lead teams due to the few management issues she had ever been exposed to in real life. T he courses and classroom instruction Richardson attended offered little benefit when she was left with vague expectations from her regional sales manager, Beth Campbell. Furthermore, the lack of communication was chaos. From Campbell, a middle manager, to Richardson, a first-line manager, there were no guidelines for Richardson to consult. With this as an initial language barrier, it was inevitable that Richardson’s first interaction with her team would be unclear without a strategy and plans to follow. As a result of miscommunication, and lack-there-of, one of the greenhouses stationed in Columbia was infected with a fungus that resulted in weeks of delay, loss customers, and ultimately potential profits for the company. Lastly, Richardson’s unassertiveness contributed largely to the issues derived from the Phoenix division. She felt attitude from certain employees and allowed tardiness and texting through meetings, etc. Richardson’s Strengths at ColorTech’s Phoenix division. Though Richardson lacked authoritative power, she thrived in expert power. She had been the top salesperson from the Chicago division. She was a professional who came into herShow MoreRelatedColorTech Case Analysis2250 Words   |  9 Pagesï » ¿Case Study Analysis - ColorTech The problems at ColorTech Greenhouses, Inc. stem much further than the plants and greenhouses themselves. The underlying issues within the company are primarily linked to the management and employees. More importantly, the frequent problems at the headquarters in Phoenix, Arizona pose a major threat to the company’s well-being. The problems that occur at the Phoenix location are mainly related to the abilities of the account representatives, store merchandisers

Analysis Of The Book Zechariah - 1101 Words

1. The author of this book is Zechariah. a. The first part of the book, chapters 1-8, is written between 520 and 518 B.C. b. The second part, chapters 9-14, aren’t given until after 480 B.C. 2. First Night Vision: Horsemen a. Zechariah had a vision of a man on a red horse by the myrtle trees. Behind him were red, sorrel, and white horses. They serve as a patrol for God to make sure everything is okay on earth. b. God is angry with the nations at ease, because they assisted in Judah’s and Jerusalem’s suffering. c. The Lord says His cities will overflow with prosperity again. 3. Second Night Vision: Four Horns and Craftsmen a. The horns that Zechariah saw represented the scattering of Judah, Israel, and Jerusalem. b. The craftsmen will come and terrify the lands that scattered these places. 4. Third Night Vision: Surveyor a. Zechariah sees a man measuring the width and length of Jerusalem. b. God declares that he will be the wall of fire around Jerusalem along with the glory within it. 5. Fourth Night Vision: High Priest and Branch a. Joshua, the high priest, stands before the Lord and Satan. Joshua is told that if he walks in the Lord’s ways, he will judge His house. b. The Lord says he is bringing forth his servant, the branch. 6. Fifth Night Vision: Gold Lampstand a. Zechariah has a vision of a lampstand, next to which there are two olive trees. i. The two olive trees represent the two anointed ones. b. Zerubbabel will rebuild the temple through the Lord’s Spirit. 7.Show MoreRelatedShould Probation Be A Criminal Offense?950 Words   |  4 Pagesservice since they are expected to broker community services and monitor their clients progress and activities in the community. 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HBS. Tristar Free Essays

Rainbow Products and the paint-mixing machine A) The paint-mixing machine cost 35. 000 dollars, which is the initial cash outflow. The machine will generate additional cash inflows of 5. We will write a custom essay sample on HBS. Tristar or any similar topic only for you Order Now 000 dollars for the next 1 5 years. With cost of capital of 12% the Net Present value can be calculated using the NP formula in Excel: NP= – 945. 68 Data Description Rate $0. 12 935,000. 00 Investment $5,000. 00 scofflaws at the end of year $34,054. 32 NP $-945. 68 Note that because the cash inflow is constantly reoccurring and occurs for a set period of time the Present value could also be calculated as an Annuity and then added to the initial cash outflow. Doing this calculation, one would expect the result to be the same. Internal Rate of Return, AIR, is the return on the investment when NP is zero. AIR can also be calculated using Excel: Because AIR is less than the cost of capital (12%) and the NP is negative, both methods suggest that undertaking the investment would destroy shareholders value, hush the investment should not be undertaken. The simple Payback period is when the initial investment is recovered, this will occur at the end of year 7, thus the payback period is 8 years. B) For an additional 500 dollars the machine can get service each year to â€Å"as-good-as- new’ and the value of the investment can thus be calculated as a perpetuity. A Perpetuity is calculated as: Thus, NP = -35,000 + 37,500 = 2500 NP is positive with the service contract, so Rainbow Products should undertake the investment, as it will increase shareholder value. C) Rainbows engineers have another way of preserving and increasing the capability of the machine, which allows the annual scofflaws to increase by 4%, this requires reinvesting 20% of the annual scofflaws. The Present Value of an end-of-year perpetuity is calculated as: Thus, the NP = -35,000 + 50,000 = 15,000 As the NP of the investment in the machine with engineers added work is 12,500 dollars more than the NP of the investment in the machine with â€Å"as-good-as-new contract. How to cite HBS. Tristar, Papers

Case Study of the Monet Group of Resorts-Free-Samples for Students

Question: Discuss about the Case study of the Monet group of resorts. Answer: Introduction Monet Group is the merger of five hotels. They have taken the decision of merging their hotels into one for a better business and more profit (Bloom et al., 2014). The wide variety of living quarters involves all sorts of backpackers, bed to breakfast homes. Even various luxurious suites are also available. This Monet Group provides alternatives to all recognized booking web sites like travel.com.au and booking.com. This service allows the customers to book the hotels directly. The senior management has taken few decisions for their business (Chomicki Saake, 2012). These decisions include the starting of an innovative customer loyalty scheme known as the Monet Loyalty for their existing customers, develop several interactive technologies and tools for enabling the customers in selecting the tours, they are interested. The third decision undertaken by them is the implementation of a new Enterprise Resource Planning for the integration of all the functions, implementing a new Web 4.0 level with with intelligent electronic portal should allow the customers for the self-management their account with the company and in customizing their bookings and shopping experiences (Laudon Laudon, 2013). The following report analyzes the four major decisions taken by the management of the Monet Group. Proper recommendations are also provided in the business report. Discussion Critique The critique of any decision helps to understand the pros, cons or the expected outcomes of a particular suggested project or situation. In a business, when a project is suggested by someone, a proper critique is analyzed or calculated for every decision undertaken (Mithas et al., 2012). The critiques of the four decisions of the management of the Monet Group are as follows Monet Loyalty: This would be one of the best decisions for the Monet Group. The loyalty scheme for customers known as the Monet Loyalty will attract more customers (Pearlson, Saunders Galletta, 2016). The existing customers would be getting this loyalty scheme, which would eventually stop them going to any other hotel or resort. This loyalty scheme will be providing special concession for the existing customers. As the business is new in the market, they will be providing this loyalty scheme or privilege to the customers, which will be extremely beneficial for the business (Peppard Ward, 2016). Therefore, this decision would be perfect for the Monet Group. Interactive Tools: These interactive tools will be helping the Monet Group in enabling the customers in selecting the tours they are interested. The customers would not have to dependent on the resort group and would not have to accept the decision of the resort (Luftman et al., 2013). Rather they would be taking their decisions. However, not all customers are habituated with all types of tools. Many customers may find difficulty in using these tools. Therefore, this decision can have a dilemma in future. ERP System: The new ERP system will integrate all the functions and operations in a single system (Holtshouse, 2013). This will eradicate all the complexities of integration of business functions and operations. However, there is a problem in implementation of ERP system. ERP systems are extremely costly when they are implemented at first. As the Monet Group is a new business, they should twice before taking this step. Extra expenses can lead their business to severe losses (Rainer et al., 2013). Therefore, this particular decision of implementation of ERP system in the business is not correct, at least for the first six months. Web 4.0: This new Web 4.0 will allow the customers to manage their own accounts. This particular decision is not feasible at all (Galliers Leidner, 2014). Customers will be facing serious problems while utilizing this system. Moreover, giving this much liberty to the customers, can be dangerous for any business. Any wrong step in the business can cause severe loss to the business. Recommendations The Monet Group may face several problems and turmoil in their business. However, these problems can be eradicated by following simple suggestions. The recommendations for this particular case study are as follows: Monet Group should attract new customers. This is possible only when the existing customers will visit more. Moreover, the marketing team should make innovative strategies for their business. Discounts is another suggestion for the resort group. They should provide discounts for their loyal customers. Maintaining a good relation with the customers is the last recommendation for the Monet Group. They will bring profit to their business. Conclusion Therefore, from the discussion it can be concluded that Monet Group is the merger of five hotels. They have taken the decision of merging their hotels into one for a better business and more profit. The wide variety of living quarters involves all sorts of backpackers, bed to breakfast homes. Even various luxurious suites are also available. This Monet Group provides alternatives to all recognized booking web sites like travel.com.au and booking.com. This service allows the customers to book the hotels directly. The senior management has taken few decisions for their business. These decisions include the starting of an innovative customer loyalty scheme known as the Monet Loyalty for their existing customers, develop several interactive technologies and tools for enabling the customers in selecting the tours, they are interested. The third decision undertaken by them is the implementation of a new Enterprise Resource Planning for the integration of all the functions, implementing a n ew Web 4.0 level with with intelligent electronic portal should allow the customers for the self-management their account with the company and in customizing their bookings and shopping experiences. References Bloom, N., Garicano, L., Sadun, R., Van Reenen, J. (2014). The distinct effects of information technology and communication technology on firm organization.Management Science,60(12), 2859-2885. Chomicki, J., Saake, G. (Eds.). (2012).Logics for databases and information systems(Vol. 436). Springer Science Business Media. Galliers, R. D., Leidner, D. E. (Eds.). (2014).Strategic information management: challenges and strategies in managing information systems. Routledge. Holtshouse, D. K. (2013).Information technology for knowledge management. Springer Science Business Media. Laudon, K. C., Laudon, J. P. (2013). Management Information Systems 13e. Luftman, J., Zadeh, H. S., Derksen, B., Santana, M., Rigoni, E. H., Huang, Z. D. (2013). Key information technology and management issues 20122013: an international study.Journal of Information Technology,28(4), 354-366. Mithas, S., Tafti, A. R., Bardhan, I., Goh, J. M. (2012). Information technology and firm profitability: mechanisms and empirical evidence. Pearlson, K. E., Saunders, C. S., Galletta, D. F. (2016).Managing and Using Information Systems, Binder Ready Version: A Strategic Approach. John Wiley Sons. Peppard, J., Ward, J. (2016).The strategic management of information systems: Building a digital strategy. John Wiley Sons. Rainer, R. K., Cegielski, C. G., Splettstoesser-Hogeterp, I., Sanchez-Rodriguez, C. (2013).Introduction to information systems. John Wiley Sons.

Informations Systems Principles free essay sample

Choose one answer. a. to reduce uncertainty and risks along the supply chain b. to decrease inventory levels c. to decrease cycle time d. to improve quality control Incorrect Marks for this submission: 0/1. Question2 Marks: 1 BI search and text analytics are capabilities added to the BI infrastructure to accommodate: Choose one answer. a. customer data b. documents c. Web data d. unstructured data Correct Marks for this submission: Marks: 1 Selling books, toys, computers, and most other products on the Internet reduce vendors selling costs by 20 to 40 percent. To what extent can those selling costs be further reduced? Choose one answer. a. Further reduction is difficult to achieve because the products must be delivered physically. b. Further reductions up to 75 percent can be achieved with the growth of wireless or mobile commerce. c. Minor reductions can be achieved with the growth of wireless or mobile commerce. d. Minor reductions can be achieved for firms with increased market share. We will write a custom essay sample on Informations Systems Principles or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Correct Marks for this submission: Question4 Marks: 1 Because outsourcing transfers some of the enterprises internal processes and resources to outside vendors, outsourcing decisions involve all of the following issues except: Choose one answer. a. complex legal contracts b. payment schedules c. differentiation d. service-level agreements Incorrect Marks for this submission: 0/1. Question5 Marks: 1 E-commerce applications are supported by infrastructure and by each of the following support areas except: Choose one answer. a. People b. Public policy c. Marketing and advertisement d. Mobile devices Correct Marks for this submission: Question6 Marks: 1 The production and operations management (POM) function in an organization is responsible for: Choose one answer. a. Records of all accounts to be paid and those owed by customers. b. The processes that transform inputs into useful outputs. c. Transaction records of all items sent or received, including returns. d. Reports on compliance with government regulations and taxes.

Free Essays on Writing Experience

together. I mean speaking the language was one thing but writing it for some reason seems to be difficult for me. I don’t really remember much of that part of my life, but I do know it happened. I am extremely glad that I was able... Free Essays on Writing Experience Free Essays on Writing Experience It all happened in 1993, I was 11 years old and in the sixth grade. Back then I remember it being so much easier to write. My teacher Mr. Ingham was one of those grouchy mad at the world kind of people. I wasn’t really too concerned with that except he used to give us extremely difficult homework. I remember he made the entire class by the mini version of Webster’s Dictionary. He was very tough when it came to teaching; his main objective was that his class learned as many elaborate words as possible. Although it did not seem fare at the time, I now thank him everyday. I remember there was this one time he made us keep a journal during the entire period of the semester on that one play by Shakespeare, â€Å"The taming of the Shrew†. I think that that was when I first realized the extent and full potential of my vocabulary, that was also when I got into writing. Although I had been writing little reports here and there, I had not realized what a gift it was to be able to put words together and write a sentence let alone an essay. Sometimes I wish it could go back to just tracing letters in the recycled big sheets of paper like when I was in first grade, but then I usually snap out of it because back then I was told what to write. Now I love to just sit and free write. My experience in Mr. Ingham’s class was that of a dramatic one. Back then I just thought he was incredibly mean and bitter, now I know he just happened to have the same interest in the English language and its fascination, just like me. My mother once told me how proud she was of me because I overcame my problem with grasping the English language. It wasn’t like I did not understand English. I simply just had problems putting words together. I mean speaking the language was one thing but writing it for some reason seems to be difficult for me. I don’t really remember much of that part of my life, but I do know it happened. I am extremely glad that I was able...

PICO Question and research to answer the question Paper

PICO Question and to answer the question - Research Paper Example And based on the National Institute for Mental Health, the symptoms that the child is exhibiting are consistent with a diagnosis of Attention Deficit Hyperactive Disorder or ADHD (2008). An intervention being considered for the child is to not give him any drug at all. Some studies now currently indicate that ADHD is an over-diagnosed illness, and that it is being made as an excuse to suppress normal hyperactivity in children that parents cannot manage (Rowland & Salvatore, 2001). It is possible that the child may outgrow his hyperactivity and in the meantime, other remedies may be considered for his hyperactivity. Encouraging him to engage in physical activities can also provide a more fruitful outlet for the child’s excess energy. Ritalin should not be used as the first and last resort for hyperactive children because the child may just be going through a natural phase in his life. Ritalin use carries dangerous and irreversible risks for the child. It can stunt the child’s growth, can cause nervousness and insomnia, anorexia, nausea, and abdominal pain (Ritalin Side Effects, 2003). Some experts brand it as a mind-altering drug which is being used for children who may just be naturally rambunctious and playful, not mentally unstable. In recent years, demand for Ritalin increased. Many experts are now concerned with this increase and they advocate the belief that Hyperactivity or ADHD is being over-diagnosed and Ritalin over-prescribed (Rowland & Salvatore, 2001). The alternative intervention for this child is the drug Ritalin. The mental health professional that the child’s parents consulted with recommended Ritalin for the child. The child’s parents are still deliberating whether or not drugs would be the best remedy for their child’s condition. Ritalin is the drug of choice for many ADHD sufferers in the United States. Studies reveal that about 85% of Ritalin produced is being used

Management Theory and Conflict in Internet Organisations Essay

Management Theory and Conflict in Internet Organisations - Essay Example According to the research findings, it can, therefore, be said that the protocols and standards are gathered in the form of various studies and drafts and the Internet organisation evaluates whether the specifications will be put forward by means of a process that will elevate the existing specifications to a new level to set the ‘Internet Standards’. For instance, the Internet Engineering Task Force (IETF) develops working groups to develop the list of specifications which are further evaluated by Internet Engineering Steering Group (IESG) and IAB; the Internet Society will then publish the latest standards for Internet companies. All web standards are then promulgated by World Wide Web Consortium (W3C) along with other groups. In the last few years, the field of management and organizational behavior has diversified into a wide range of subjects as the organization structure has changed drastically. The changes in the organization and other aspects of the business has been due to the world moving towards a digital era and bringing immense changes in the management of an organization and the way businesses are conducted. As the study of management and organization has broadened, the central point or area of study is the development that has taken place in the thought process of management and it is known as management theory. As numerous researchers have differing views on organizations, management teams, and their structures, they have classified their work into different kinds of approaches. These approaches are based on the assumptions and situations that the researchers have undergone while designing their management approaches.

Policy Brief Case Study Example | Topics and Well Written Essays - 1500 words

Policy Brief - Case Study Example This policy brief examines the different aspects of the law and recommends several adjustments to it and their perceived benefits to the American population at large1. The push for an increased involvement of the government in Health care administration in the US started as early as 1912 when the then presidential candidate Theodore Roosevelt called for an establishment of a national health insurance system for the American population. Health care reforms have from then dominated the country’s political environment and have evolved to become both a scientific, social and an economic issue2. The various decisions that have been taken both by the current Obama administration and other corporations have affected many aspects of the economy. This has included the wages and the living standards of the populace, the economic growth rate of the country and its budgetary allocations. Strategies towards improving the healthcare systems in the country have taken a center stage and have become one of the major challenges facing the government to tackle and accomplish. The health care sector of the economy has been one of the major segments receiving h igh-end funding from the country’s coffers. As a result, the sector is characterized by individual spending than any other variable3. The stakes have been very high, both economically and socially, in the health care issue as the public interest has continued to increase in it. With this, the various responsible bodies have continued to put in place different measures to satisfy what the citizenry needs. The health care systems have had numerous benefits and despite the challenges it faces, these should not be eroded4. Over the years, a lot of administrations have given different views and acted on the health care reforms with various intensities. These healthcare issues have over time revolved around increasing coverage, insurance reforms, decreasing the overall cost and the social

Studying The Future Prospective Of Nanotechnology Computer Science Essay

Studying The Future Prospective Of Nanotechnology Computer Science Essay This paper explores the present impact of nanotechnology on the consumer market. It situates the technical aspects of nanotechnology and describes some early successes of nanomaterials embraced. It includes a description of technology developments in the area of automotive industry, biomedicine, household appliances, nanowires, nanotubes, nanobubble, nanochips, healthcare and numerous other nanostructured materials with a brief description of the number of research and development activities that are in various stages of testing and qualification. II. INTRODUCTION Nanotechnology is derived from the combination of two words Nano and Technology. Nano means very small or miniature. So, Nanotechnology is the technology in miniature form. It is the combination of Bio- technology, Chemistry, Physics and Bio-informatics, et Nanotechnology is a generic term used to describe the applications that work with matter so small that it exists in the molecular and atomic realm. As the name indicates, the fundamental unit in any nanotechnology system is a nanometer, nm, which is one billionth part of a meter. Nanotechnology research shows that at such micro level, the physical, chemical and biological properties of materials are different from what they were at large scale. Nanotechnology originated in India around 16 years back. This new sphere of scientific innovation has a broader scope. Several Indian institutes have introduced degree courses in Nanotechnology at both the UG and PG levels. The areas covered in the Nanotech are Food and Beverage, Bio- Techn ology, Forensic Sciences, Genetics, Space Research, Environment industry, Medicine, Agriculture and Teaching. The fundamental idea is to harness these altered and often improved properties to develop materials, devices and systems that are superior to the existing products. For instance, breaking a material down into nanoparticles allows it to be rebuilt atom by atom, often improving material strength and decreasing weight and dimensions. Based on this concept, researchers have been able to develop a myriad of nanomaterials with amazing properties. The Council of Scientific and Industrial Research, also known as CSIR has set up 38 laboratories in India dedicated to research in Nanotechnology. This technology will be used in diagnostic kits, improved water filters and sensors and drug delivery. The research is being conducted on using it to reduce pollution emitted by the vehicles .Looking at the progressive prospects of Nanotechnology in India, Nanobiosym Inc., a US-based leading nanotechnology firm is planning to set up Indias first integrated nanotechnology and biomedicine technology park in Himachal Pradesh. Nanotechnology has certainly acquired. In the long term scenario, nanotechnology promises to make revolutionary advances in a variety of fields. Possible uses of nanomaterials may include the cleaning of heavily polluted sites, more effective diagnosis and treatment of cancer, cleaner manufacturing methods and much smaller and more powerful computers. III CORE CHAPTERS A. History The first use of the concepts found in nano-technology (but pre-dating use of that name) was in Theres Plenty of Room at the Bottom, a talk given by physicist Richard Feynman at an American Physical Society meeting at Caltech on December 29, 1959. Feynman described a process by which the ability to manipulate individual atoms and molecules might be developed, using one set of precise tools to build and operate another proportionally smaller set, and so on down to the needed scale. In the course of this, he noted, scaling issues would arise from the changing magnitude of various physical phenomena: gravity would become less important, surface tension and vander waals attraction would become increasingly more significant, etc. This basic idea appeared plausible, and exponential assembly enhances it with parallelism to produce a useful quantity of end products. The term nanotechnology was defined by Tokyo Science University Professor Norio Taniguchi in a 1974 paper as follows Nano-technology mainly consists of the processing of, separation, consolidation, and deformation of materials by one atom or by one molecule. In the 1980s the basic idea of this definition was explored in much more depth by Dr. K. Eric Drexler, who promoted the technological significance of nano-scale phenomena and devices through speeches and the books Engines of Creation: The Coming Era of Nanotechnology (1986) and Nanosystems: Molecular Machinery, Manufacturing, and Computation, and so the term acquired its current sense. Engines of Creation: The Coming Era of Nanotechnology is considered the first book on the topic of nanotechnology. Nanotechnology and nanoscience got started in the early 1980s with two major developments; the birth of cluster science and the invention of the scanning tunneling microscope (STM). This development led to the discovery of fullerenes i n 1985 and carbon nanotubes a few years later. In another development, the synthesis and properties of semiconductor nanocrystals was studied; this led to a fast increasing number of metal and metal oxide nanoparticles and quantum dots. The atomic force microscope (AFM or SFM) was invented six years after the STM was invented. In 2000, the United States National Nanotechnology Initiative was founded to coordinate Federal nanotechnology research and development and is evaluated. http://upload.wikimedia.org/wikipedia/commons/thumb/4/41/C60a.png/175px-C60a.png Fig.1. Buckminsterfullerene C60, also known as the buckyball, is a representative member of the carbon structures known as fullerenes and is a major subject of research in nanotechnology. B. Current Research Nanomaterials field includes subfields which develop or study materials having unique properties arising from their nanoscale dimensions. Interface and colloid science has given rise to many materials which may be useful in nanotechnology, such as carbon nanotubes and other fullerenes, and various nanoparticles and nanorods. Nanomaterials with fast ion transport are related also to nanoionics and nanoelectronics. Nanoscale materials can also be used for bulk applications; most present commercial applications of nanotechnology are of this flavor. Progress has been made in using these materials for medical applications; see Nanomedicine. Nanoscale materials are sometimes used in solar cells which combats the cost of traditional Silicon solar cell. Development of applications incorporating semiconductor nanoparticles to be used in the next generation of products, such as display technology, lighting, solar cells and biological imaging; see quantum dots. 1) Top-down Approaches: These seek to create smaller devices by using larger ones to direct their assembly.Many technologies that descended from conventional solid-state silicon methods for fabricating microprocessors are now capable of creating features smaller than 100  nm, falling under the definition of nanotechnology. Giant magnetoresistance-based hard drives already on the market fit this description, as do atomic layer deposition 2) Bottom-up Approaches: These seek to arrange smaller components into more complex assemblies.DNA nanotechnology utilizes the specificity of Watson-Crick basepairing to construct well-defined structures out of DNA and other nucleic acids. Approaches from the field of classical chemical synthesis also aim at designing molecules with well-defined shape (e.g. bis -peptides). More generally, molecular self-assembly seeks to use concepts of supramolecular chemistry, and molecular recognitionin particular, to cause single-molecule components to automatically arrange themselves into some useful conformation. Peter Grà ¼nberg and Albert Fert received the Nobel Prize in Physics in 2007 for their discovery of Giant magnetoresistance and contributions to the field of spintronics. Solid-state techniques can also be used to create devices known as nanoelectromechanical systems or NEMS, which are related to microelectromechanical systems or MEMS. Atomic force microscope tips can be used as a nan oscale write head to deposit a chemical upon a surface in a desired pattern in a process called dip pen nanolithography. This fits into the larger subfield of nanolithography. Focused ion beams can directly remove material, or even deposit material when suitable pre-cursor gasses are applied at the same time. For example, this technique is used routinely to create sub-100  nm sections of material for analysis in Transmission electron microscopy. 3) Functional Approaches: These seek to develop components of a desired functionality without regard to how they might be assembled.Molecular electronics seeks to develop molecules with useful electronic properties. These could then be used as single-molecule components in a nanoelectronic device. For an example see rotaxane. Synthetic chemical methods can also be used to create synthetic molecular motors, such as in a so-called nanocar. 4) Biomimetic Approaches: Bionics or biomimicry seeks to apply biological methods and systems found in nature, to the study and design of engineering systems and modern technology. Biomineralization is one example of the systems studied.Bionanotechnology the use of biomolecules for applications in nanotechnology, including use of viruses. C. Tools and Techniques A microfabricated cantilever with a sharp tip is deflected by features on a sample surface, much like in a phonograph but on a much smaller scale. A laser beam reflects off the backside of the cantilever into a set of photodetectors, allowing the deflection to be measured and assembled into an image of the surface. There are several important modern developments. The atomic force microscope (AFM) and the Scanning Tunneling Microscope (STM) are two early versions of scanning probes that launched nanotechnology. There are other types of scanning probe microscopy, all flowing from the ideas of the scanning confocal microscope developed by Marvin Minsky in 1961 and the eloped by Calvin Quate and coworkers in the 1970s, that made it possible to see structures at the nanoscale. The tip of a scanning probe can also be used to manipulate nanostructures (a process called positional assembly). Feature-oriented scanning-positioning mescanning acoustic microscope (SAM) dev thodology suggested by Rostislav Lapshin appears to be a promising way to implement these nanomanipulations in automatic mode. However, this is still a slow process because of low scanning velocity of the microscope. Various techniques of nanolithography such as optical lithography, X-ray lithography dip pen nanolithography, electron bea m lithography or nanoimprint lithography were also developed. Lithography is a top-down fabrication technique where a bulk material is reduced in size to nanoscale pattern. The top-down approach anticipates nanodevices that must be built piece by piece in stages, much as manufactured items are made. Scanning probe microscopy is an important technique both for characterization and synthesis of nanomaterials. Atomic force microscopes and scanning tunneling microscopes can be used to look at surfaces and to move atoms around. By designing different tips for these microscopes, they can be used for carving out structures on surfaces and to help guide self-assembling structures. By using, for example, feature-oriented scanning-positioning approach, atoms can be moved around on a surface with scanning probe microscopy techniques. At present, it is expensive and time-consuming for mass production but very suitable for laboratory experimentation. D. Nanotechnologys Future Over the next two decades, this new field for controlling the properties of matter will rise to prominence through four evolutionary stages. Today nanotechnology is still in a formative phasenot unlike the condition of computer science in the 1960s or biotechnology in the 1980s. Yet it is maturing rapidly. Between 1997 and 2005, investment in nanotech research and development by governments around the world soared from $432 million to about $4.1 billion, and corresponding industry investment exceeded that of governments by 2005. By 2015, products incorporating nanotech will contribute approximately $1 trillion to the global economy. About two million workers will be employed in nanotech industries, and three times that many will have supporting jobs. Descriptions of nanotech typically characterize it purely in terms of the minute size of the physical features with which it is concernedassemblies between the size of an atom and about 100 molecular diameters. That depiction makes it sound as though nanotech is merely looking to use infinitely smaller parts than conventional engineering. But at this scale, rearranging the atoms and molecules leads to new properties. One sees a transition between the fixed behavior of individual atoms and molecules and the adjustable behavior of collectives. Thus, nanotechnology might better be viewed as the application of quantum theory and other nano-specific phenomena to fundamentally control the properties and behavior of matter. Over the next couple of decades, nanotech will evolve through four overlapping stages of industrial prototyping and early commercialization. The first one, which began after 2000, involves the development of passive nanostructures: materials with steady structures and functions, often used as parts of a product. These can be as modest as the particles of zinc oxide in sunscreens, but they can also be reinforcing fibers in new composites or carbon nanotube wires in ultra miniaturized electronics. The second stage, which began in 2005, focuses on active nanostructures that change their size, shape, conductivity or other properties during use. New drug-delivery particles could release therapeutic molecules in the body only after they reached their targeted diseased tissues. Electronic components such as transistors and amplifiers with adaptive functions could be reduced to single, complex molecules. Starting around 2010, workers will cultivate expertise with systems of nanostructures, directing large numbers of intricate components to specified ends. One application could involve the guided self-assembly of nanoelectronic components into three-dimensional circuits and whole devices. Medicine could employ such systems to improve the tissue compatibility of implants, or to create scaffolds for tissue regeneration, or perhaps even to build artificial organs. After 2015-2020, the field will expand to include molecular nanosystemsheterogeneous networks in which molecules and supramolecular structures serve as distinct devices. The proteins inside cells work together this way, but whereas biological systems are water-based and markedly temperature-sensitive, these molecular nanosystems will be able to operate in a far wider range of environments and should be much faster. Computers and robots could be reduced to extraordinarily small sizes. Medical applications might be as ambitious as new types of genetic therapies and antiaging treatments. New interfaces linking people directly to electronics could change telecommunications. Over time, therefore, nanotechnology should benefit every industrial sector and health care field. It should also help the environment through more efficient use of resources and better methods of pollution control. Nanotech does, however, pose new challenges to risk governance as well. Internationally, more needs to be done to collect the scientific information needed to resolve the ambiguities and to install the proper regulatory oversight. Helping the public to perceive nanotech soberly in a big picture that retains human values and quality of life will also be essential for this powerful new discipline to live up to its astonishing potential. Drastic advancements have been encountered in the fields of electronics, medicines, science, fabrication and computational related to nanotechnology. The details are as below. 1)Future of Nanoelectronics: The recent progress of nanoelectronic devices has revealed many novel devices under consideration. Even though some devices have achieved experimental results comparable with some of the best silicon FETs, these devices have yet to show electrical characteristics beyond the basic, functional level. In several years from now, the planar MOSFET, combined with high-k dielectric and coupled with strained layer technology, is expected to maintain its domination the market, due to the fact that the manufacturers still attempt to exploit their existing manufacturing capabilities and seem reluctant to adopt new technology. However, the double- and multi-gate MOSFET scaling is superior to recent planar MOSFET and also to UTB FD MOSFET scaling, thus the double and multi-gate device is projected as the ultimate MOSFET. The role of double gate MOSFET and non-planar will take greater share, as this technology become mature and the risk are more understandable in near future. On the other hand, several issues on fabrication in adoption route to standard fabrication have to be solved for every other technology. Figure indicates the projection for the first year of full scale production for future nanoelectronic devices by ITRS, which reflect the degree of complexity in fabrication for each technology. New MOSFET structures, starting with UTB-SOI MOSFETs and followed by multi-gate MOSFETs, will be implemented soon. The next generation devices, e.g. carbon nanotubes, graphene, spin transistor etc are promising, due to their performances shown by many researches. However, the processing issues force them to take longer step to be main devices for nanoelectronics. . http://docsdrive.com/images/ansinet/jas/2010/fig8-2k10-2136-2146.gif Fig.2. Projection for the first year of full scale production for future nanoelectronic devices. Nanochips: Currently available microprocessors use resolutions as small as 32 nm. Houses up to a billion transistors in a single chip. MEMS based nanochips have future capability of 2 nm cell leading to 1TB memory per chip. C:UserssudshresDesktopnanochip.jpg Fig.3 A MEMS based nanochip Nanoelectromechanical (NEMS) Sensor in Nanophotonic systems work with light signals vs. electrical signals in electronic systems. Enable parallel processing that means higher computing capability in a smaller chip. Enable realization of optical systems on semiconductor chip. Fig.4. A silicon processor featuring on-chip nanophotonic network Fuel cells use hydrogen and air as fuels and produce water as by product. The technology uses a nanomaterial membrane to produce electricity. C:UserssudshresDesktoppem fuel cell energysolutioncenter.org.jpg Fig.5. Schematic of a fuel cell C:UserssudshresDesktopfuel cell fuel cell economy-com.gif Fig.6. 500W fuel cell Nanoscale materials have feature size less than 100 nm utilized in nanoscale structures, devices and systems. Nanoparticles and Structures C:UserssudshresDesktopgold nano particle 1 nano.gov.uk.jpg Fig.7. Gold nanoparticles C:UserssudshresDesktopNano picturesNSF silver nanoparticles.tif Fig.8. Silver Nanoparticles C:UserssudshresDesktopstm2.jpg Fig.9. A stadium shaped quantum corral made by positioning iron atoms on a copper surface C:UserssudshresDesktopnanoboquet nsf.gov.jpg Fig.10. A 3-dimensional nanostructure grown by controlled nucleation of Silicon-carbide nanowires on Gallium catalyst particles. C:UserssudshresDesktopflexible nano wire solar cell.jpg Fig.11. Nanowire Solar Cell: The nanowires create a  surface that is able to absorb more sunlight than a flat surface. 2) Nanotubes: Carbon nanotubes since their discovery are used as the building blocks in various nanotechnology applications. Although many applications are at preliminary stages of experimentation, carbon nanotubes has many future prospects in almost all spheres of electronics applications. Highly integrated circuit is one of the areas, where many researchers are focusing the research and electronic properties of carbon nanotubes are being exploited. Researchers have identified and fabricated the electronic devices having densities ten thousand times greater than the present day microelectronics. These technologies will either complement or replace the CMOS. Further the electronic devices based on carbon nanotubes have additional and advance features such as conductivity, current carrying capacity and electromigration. Semi conducting carbon nanotubes having excellent nobilities and semiconductancies have been prepared and these are far better than the conventional semi conductors. Actually there are some major barriers for developing highly integrated circuits such as present fabrication methods produces the mixture of metallic and semiconductor nanotubes and exact electronic arrangements within a semiconductor nanoube is poorly understood. These are therefore the hurdles in manufacturing and fabricating highly integrating circuits, however continuous research in this area will lead to new and much more advance technology that will not only able to overcome from these barriers but will also open the door for new electronic applications also. C:UserssudshresDesktopmr340083.f7-SnO2-TiO2 composite nanoribbon.jpeg Fig.12 Nanotube 3) Future of Nanomedicine: Nanomedicine is the application of nanotechnology in medicine, including to cure diseases and repair damaged tissues such as bone, muscle, and nerve. To develop cure for traditionally incurable diseases (e.g. cancer) through the utilization of nanotechnology and provide more effective cure with fewer side effects by means of targeted drug delivery systems.Nanotechnology is beginning to change the scaleand methods of vascular imaging and drug delivery. NanomedicineInitiatives envisage that nanoscale technologies willbegin yielding more medical benefits within the next10 years. This includes the development of nanoscalelaboratory-based diagnostic and drug discovery platform devices such as nanoscale cantilevers for chemicalforce microscopes, microchip devices, nanopore sequencing, etc. The National Cancer Institute has related programs too,with the goal of producing nanometer scale multifunctionalentities that can diagnose, deliver therapeuticagents, and monitor cancer treatment progress. These include design and engineering of targeted contrast agents that improve the resolution of cancer cells to the single cell level, and nanodevices capable of addressing the biological and evolutionary diversity of the multiple cancer cells that make up a tumor within an individual. Thus, for the full in vivo potential of nanotechnology in targeted imaging and drug delivery to be realized, nanocarriers have to get smarter. Pertinent to realizing this promise is a clear understanding of both physicochemical and physiological processes. These form the basis of complex interactions inherent to the fingerprint of a nanovehicle and its microenvironment. extracellular and intracellular drug release rates in different pathologies, interaction with biological milieu, such as opsonizati on, and other barriers enroute to the target site, be it anatomical, physiological, immunological or biochemical, and exploitation of opportunities offered by disease states (e.g., tissuespecific receptor expression and escape routes from the vasculature). There are numerous examples of disease-fighting strategies in the literature, using nanoparticles. Often, particularly in the case of cancer therapies, drug delivery properties are combined with imaging technologies, so that cancer cells can be visually located while undergoing treatment. The predominant strategy is to target specific cells by linking antigens or other biosensors (e.g. RNA strands) to the surface of the nanoparticles that detect specialized properties of the cell walls. Once the target cell has been identified, the nanoparticles will adhere to the cell surface, or enter the cell, via a specially designed mechanism, and deliver its payload. One the drug is delivered, if the nanoparticle is also an imaging agent, doctors can follow its progress and the distribution of the cancer cell is known. Such specific targeting and detection will aid in treating late-phase metastasized cancers and hard-to-reach tumors and give indications of the spread of those and other diseases. It also prolongs the life of certain drugs that have been found to last longer inside a nanoparticle than when the tumor was directly injected, since often drugs that have been injected into a tumor diffuse away before effectively killing the tumor cells. 4) Future of Nanoscience: Without carbon, life cannot exist, the saying goes, and not only life. For technological development, carbon was the ultimate material of the 19th century. It allowed the beginnings of the industrial revolution, enabling the rise of the steel and chemical industries, it made the railways run, and it played a major role in the development of naval transportation. Silicon, another very interesting material which makes up a quarter of the earths crust, became the material of the 20th century in its turn. It gave us the development of high performance electronics and photovoltaics with large fields of applications and played a pivotal role in the evolution of computer technology. The increased device performance of information and data processing systems is changing our lives on a daily basis, producing scientific innovations for a new industrial era. However, success breeds its own problems, and there is ever more data to be handled-which requires a nanoscience approach. This cluster aims to address various aspects, prospects and challenges in this area of great interest for all our futures. Carbon exists in various allotropic forms that are intensively investigated for their unusual and fascinating properties, from both fundamental and applied points of view. Among them, the sp2 (fullerenes, nanotubes and graphene) and sp3 (diamond) bonding configurations are of special interest since they have outstanding and, in some cases, unsurpassed properties compared to other materials. These properties include very high mechanical resistance, very high hardness, high resistance to radiation damage, high thermal conductivity, biocompatibility and superconductivity. Graphene, for example, possesses very uncommon electronic structure and a high carrier mobility, with charge carriers of zero mass moving at constant velocity, just like photons. All these characteristics have put carbon and carbon-related nanomaterials in the spotlight of science and technology research. The main challenges for future understanding include i) material growth, ii) fundamental properties, and iii) devel oping advanced applications. Carbon nanoparticles and nanotubes, graphene, nano-diamond and films address the most current aspects and issues related to their fundamental and outstanding properties, and describe various classes of high-tech applications based on these promising materials. Future prospects, difficulties and challenges are addressed. Important issues include growth, morphology, atomic and electronic structure, transport properties, superconductivity, doping, nanochemistry using hydrogen, chemical and bio-sensors, and bio-imaging, allowing readers to evalate this very interesting topic and draw perspectives for the future. E. Foreign Prospect of Nanotechnology Nanotechnology provides a significant opportunity to address global challenges. This is leading to intense global competition to commercialise different products enabled by nanotechnology. However, UK industry is well placed to capitalise on this opportunity and participate in the development of many new products and services by operating alone or in collaboration with international partners. Success in this area will lead to growth in employment and wealth creation. Today, nanotechnology is evolving with some mature products and many in the growth and developmental stage. This is not unlike the condition of computer science in the 1960s or biotechnology in the 1980s. Nanotechnology has been applied to the development of products and processes across many industries particularly over the past ten years. Products are now available in markets ranging from consumer products through medical products to plastics and coatings and electronics products. There have been various market reports estimating the scale of potential future value for products that are nanotechnology enabled. A report from Lux Research published in 2006 entitled The Nanotech Report 4th Edition, notes that nanotechnology was incorporated into more than $30 billion in manufactured goods in 2005. The projection is that in 2014, $2.6 trillion in manufactured goods will incorporate nanotechnology. Even if this is an over-estimate, it is clear that there is a vast market available for nanotechnology based products. It is extremely important to the UK economy that UK companies engaged in nanotechnology participate at each stage of the supply chain. While companies are moving speedily to develop further and more advanced products based on nanotechnology, they are becoming increasingly aware that there are many challenges to address. It was with this background that a Mini Innovation and Growth Team (Mini-IGT) was formed comprising members of the NanoKTN and the Materials KTN as the secretariat, together with members of the Chemistry Innovation KTN and the Sensors and Instrumentation KTN, to prepare a report on nanotechnology on behalf of UK industry. A questionnaire was sent to the members of the various KTNs to solicit feedback on their views on nanotechnology focussing on their commercial position and also their concerns and issues. While the UK Government has commissioned reports and provided responses over the past decade, in the field of nanotechnology, the UK has not articulated an overarching national strategy on nanotechnology that can rank alongside those from the likes of the US and Germany. It is intended that this report, with its unique industry led views on nanotechnology, together with other strategic documents, including the Nanoscale Technologies Strategy 2009-2012 produced by the Technology Str ategy Board, will provide a significant contribution to a future UK Government Strategy on Nanotechnology. Nanotechnology is the basis for many products that are in common use and is providing the capability to produce a very wide range of new products that will become commonplace in the near future. The UK, like many other countries, has invested heavily in nanotechnology and has considered, through a series of reports and Government responses, how to manage and fund nanotechnology developments. At the third meeting of the Ministerial Group on Nanotechnology it was agreed that a nanotechnology strategy should be developed for the UK. As part of the strategy development process, Lord Drayson launched an evidence gathering website on 7th July 2009. Alongside this, four Knowledge Transfer Networks (Nanotechnology, Materials, Chemistry Innovation and Sensors Instrumentation) with significant industrial interest in nanotechnology agreed that it was necessary for industry to contribute to policy development using the bottom up approach. It is intended that this report with its unique industry led views on nanotechnology will provide a significant contribution to a future overarching UK Government Strategy on Nanotechnology, alongside other input from inter alia the Technology Strategy Board and the Research Councils. In addition to the questionnaire, feedback was sought from industry at workshop discussions with invited industry leaders and others in the field of nanote

Accomplish Victory Essay examples -- Economy, Economic Downturn, Reces

What is a recession? A recession is declared once the GDP is negative for two consecutive quarters or more, a few quarters before is actually the start of an economic downturn. GDP is defined as gross domestic product and that basically means the total value of goods the United States has produced, for the year. The first few signs of a recession are negative growth followed by a miniature positive growth. Because American citizens don’t have the money to spend they don’t spend and the consumer spending aspect of the economy takes a drastic downfall. Unemployment rates also have play in determining a recession (22). Proper money management and finances could bring an economy out of a recession. There are major flaws in the way we live that people are doing nothing to fix. Most people are in debt, in late 2005 â€Å"wage growth was shortchanged because 46 percent of the growth of total income in the corporate sector was distributed as corporate profits, far more than 20 percent in previous periods.†(24) Household income had fallen five years in a row and was 4 percent lower. The average wages of Americans are low. The growth of the American population is expanding very rapidly; the job count compared to population growth is almost unrealistic. Only one point nine percent more jobs have come up since the beginning of the last recession. The unemployment rate is four point six percent That means that a lot of people do not have jobs; the percent of people that have a job was one point three percent, So that means that more people are not working than people with a job. (24) Poverty was sky rocketing in two thousand; the rate was eleven point three percent and rose in four years to twelve point seven percent; that is approximat... ...spend then how is making goods and services more expensive going to help? Obama is a very good man with what I believe to be good intentions. But his money managing skills could use a lot of work. I do not see what does not make sense to him if the United States is in debt then does he continually spend money on things that we do not need such as, visiting other countries, flying first class on Air Force One. Instead of trying to make peace treaties with other countries we need to increase education in schools and supply them with the money and resources that they need to educate children and make them able to run a country. Children are our future and if we don’t do a good job at making the future the best it can be then will end up in the same spot we are in today. This should turn this country’s finances around and soon enough we will be living in prosperity.

Pursuasive Speech Outline

To persuade. Specific purpose: At the end of my speech my audience will Identify 2 consequences of drinking and drunk driving, and also 2 safe ways you can avoid those consequences. Central Idea: Drunk driving Is against the law and It causes harm to many people, but with the right precautions, many lives can be saved. Introduction Imagine receiving a call from a police officer telling you that there's been a terrible accident due to a drunk driver, and they need you to come in and identify a body.We all know that drunk driving is a serious thing that has killed many, but yet some still whose to get behind the wheel and endanger not only themselves, but the others that are on the road. Just think, how would you feel if you were to receive that horrific call? Many of people have unfortunately received this phone call and lost a loved one due to some stupid decisions. I myself have been through this experience. I lost my uncle to a drunk driver. He was riding his motorcycle one night, when a lady who had been drinking earlier that night, crashed Into him causing him to fly off of his motorcycle and Into a wall.The pain that my family went through was unbearable, ND unfortunately many other families have gone through the experience. Whether you're the person drinking and driving, or you're a victim of another person's inconsiderable actions, it's a problem that is much too common. I'm here today to talk to you about what drinking does to you and your health, the dangers of getting on the road while drinking, and some ways you can ensure the safety of yourself and others (if you do decide to drink).There are multiple ways to avoid going from a fun night out, to a deadly night that you'll never forget. Body l. What does drinking do to your mental and physical health? A. According to the National Institute on Alcohol Abuse and Alcoholism, alcohol affects many parts of your body. 1 . Along with the blackouts and memory impairment, alcohol affects the way the brain wor ks, which changes mood and behavior. A. This alteration makes decision making harder, which makes driving harder. 2.Drinking In excess, causes multiple problems to your heat, such as: cardiopulmonary, Irregular heartbeat, high blood pressure, or even result in a stroke. 3. Heavy drinking also causes problems to your liver, such as swelling or your liver. 4. Drinking increases your chances of developing liver, mouth, throat, and other types of cancer. 5. Alcohol damages and weakens one of the most important parts of your body, your immune system. A. â€Å"Consuming a lot of alcohol in one occasion slows down your immunes system, even up to 24 hours after getting drunk† (â€Å"Alcohol's Effects on the Body. ). B. Alcohol is also high in calories, which causes weight gain. C. Many think that alcohol helps relieve stress and helps in difficult situations, but it actually increases your chances of developing mental problems. 1 . Overuse of alcohol often causes depression, anxiety or even bipolar disorder (Salsas). Transition: Now of course If It's causing changing your Judgment, driving Is an absolute no! II. Every time you get behind the wheel while drinking, you risk your life, and those around you. A. Alcohol- impaired motor vehicle crashes cost more than an estimated $37 billion impaired driving crashes – one every 51 minutes† (â€Å"Impaired Driving†). C. â€Å"Among drivers with BACK levels of 0. 08 % or higher involved in fatal crashes in 2010, more than one out of every 3 were between 21 and 24 years of age† (â€Å"Impaired Driving: Get the Facts†). Transition: Now the last thing I'm going to talk about, which in my opinion is the most important, is how to avoid anything dangerous happening to you or anyone else. Ill.It would be unreasonable to ask people to not drink at all, but Just take precautions if you do plan of having a drink or two. A. If you're going out with a group of friends, assign the designated drive r position to a friend that is okay if he/ she doesn't drink that night. B. If you're by yourself and you've been drinking, call a trusted person to come pick you up. C. Never get in a car with someone who has been drinking. 1. Offer to drive, if you haven't had anything to drink. D. Be very careful and observant while driving, even if you haven't been driving. ConclusionNow that Eve talked about the harm that drinking does to your health, the dangers of driving while drinking, and ways to ensure your safety; I hope this encouraged you to be careful and be smart enough to never get behind the wheel while driving, or even get inside of a car with someone who is drinking and driving. Some people don't realize how their actions can affect those around us, and that is why we still have, to this day, people dying from an accident that could have been avoided. There are plenty of people that care about each and every one of you, so please don't risk your entire life, for a couple of shots and a good night.

How to optimize your job listings for Google searches

How to optimize your job listings for Google searches By now, you’re probably pretty familiar with terms like â€Å"search engine optimization† (SEO), and have been working toward getting the most keyword bang for your buck in your organization’s job posts. As a rule, Google has made us all think more about how to get what we want out of a search, or how to make sure our content is near the top of the list. Now Google is unleashing the next phase of that: Google for Jobs, a dedicated search tool for job seekers.lWhat is Google for Jobs, exactly?Google for Jobs is a search tool first rolled out in 2017, continually growing and expanding as Google adds new features. It’s an enhanced search algorithm that aggregates active job listings from career sites and job boards, cherry-picking them to match your search criteria. Users can filter jobs based on the job category, location, date posted, and the company information. The search function doesn’t (yet?) have the capability of helping the user to apply for said jobs, but instead directs the user to apply through either job sites (where one might already have an account/saved resume) or directly at the company itself.Google for Jobs gets updated job listing information through â€Å"crawls,† or automated searches conducted by Google. The crawl searches company career sites directly, as well as job boards and other recruiting forums.How can organizations optimize their listings?If you want your jobs to feature prominently in user searches, that means more than maxing out your SEO keywords.Be visible.The first step is making sure that Google’s webcrawling robots can find your job listings to include them in users’ search results. One way to do this is to integrate directly with Google, if your company has its own Careers site. You should make sure that your site is not protected by a robots.txt file or robots meta tag, and that Googlebots can crawl your site.hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973 c5', {});Make sure you have enough information in your listings.At a minimum, Google for Jobs requires the following info in a job listing in order to include it in search results:Company nameSpecific job title (like â€Å"Waiter† or â€Å"Feline Aerodynamics Engineer†)Job description, at least one paragraph in length and formatted in HTMLJob locationPosting dateExpiration date of the posting (if applicable)Without that information, your listing is not going to make the cut. If you want to take your listings to the next level, best practices should also include:Type of employment (full-time, part-time, contract basis, etc.)Salary range or a specific number, including currency typeThe job’s requisition number in your Application Tracking System (ATS)Check your reputation.Google is rolling out new Google for Jobs features all the time, and recently that has included pulling company reviews from sites like Glassdoor. If you haven’t already, it’s time to do a survey of what people are saying about your company on employment review sites. Poor reviews can affect your Google for Jobs performance, and discourage potential applicants as well.Standardize your logoThis is especially important if you’re going through third-party sites. You want to make sure that you’re uploading consistent, high-quality images of your logo to any sites that are going to be included in Google for Jobs crawls. Big, clear logos look much better in search results than small and/or blurry ones, and you want to stand out for all the right reasons.If you’re looking for a way to boost the visibility of your job listings, Google for Jobs is a great way to do that. By making some minimal tech tweaks and investing time in your recruitment narrative, this is a feature that will help you reach the applicants you want.

Virtu And Fortuna Essays - Italian Politicians, Machiavellianism

Virtu And Fortuna Essays - Italian Politicians, Machiavellianism Virtu and Fortuna Virtu and Fortuna Under close scrutiny, The Prince by Niccolo Machiavelli is seen to be a mind-baffling construct of many levels of meaning, and, many might say, enigmatically so. It is hard to determine where Machiavelli is writing in earnest and where in sarcasm or self-condemnation. As John Plamenatz says, the perverse Machiavelli "likes to make himself out worse than he is. He likes at times to shock his contemporaries..." No doubt he succeeds. The important message here, though, is that the reader can never be positive of Machiavelli's real views. The same is true in considering the significance of the terms virtu and fortuna (and their several translations), so often used by Machiavelli to drive home his points. But by looking at many possibilities for their frequent and seemingly suggestive usages, and at some of the ancient thought with which Machiavelli was supremely familiar, we can arrive at a satisfactory speculation, we can discuss the web weaved by Machiavelli in his profes! sions. The first, most obvious purpose of The Prince is stated by the author himself, addressing Lorenzo de' Medici: If you will read [this book] over and study it carefully, you will recognize in it my most earnest desire that you may achieve that summit of grandeur to which your happy destiny and your other capacities predestine you. And if from that summit Your Magnificence will occasionally glance down at these humble places, you will recognize how unjustly I suffer the bitter and sustained malignity of fortune. Clearly there is a sizeable amount of cajolery occurring here (and also foreshadows the following discussion of fortune and virtue), and this same stroking of Lorenzo's ego continues through the book, with slight references to how fit to rule this prince is, how "virtuous," how fated to be the incredible Prince for whom Machiavelli writes. It could easily be said that with this book the author may have trying to ingratiate himself to all the local nobility; on the other hand, knowing what follows might also suggest that Machiavelli was really attempting to play off the nobility's fears of chaos and insecurity, guaranteeing safety if they read his short piece. The second possible purposedefinitely an outcomeis the creation of a learned historical discourse. I will leave out examples; it suffices to say that The Prince encompasses many centuries of human history, many deeply researched examples of politico-military events, and so on. True, they serve enforce his ideas on "virtuous government," but they also seve the modern historian in his search for original sources. A third possible purpose of The Prince might be to outline the ideal government or, if not the ideal, the most virtuous or the best possible. It is in this purpose, the same goal pursued by countless political thinkers in history, that we extract much of what the current age considers Machiavellian. The lord most would consider ruthless and cold, but whom Machiavelli names a virtuoso, is but one (probably Cesare Borgia, son of Sixtus IV) character in the book. The author's supposedly cruel way of equating bad with good is traditionally what has gotten him into hot water. The fact is, however, that Machiavelli never truly addresses the issues of bad and good, right and wrong, these absolute judgments most people would, I think, claim him to make. Machiavelli, in laying out the "best" government, does so from a completely political and pragmatic point of view, by what works, what is possible, and, really, what for his prince results in the most power and security. The auth! or carries out this investigation using two parameters in particular, the Italian virtu and fortuna. They can be translated in many ways (Robert M. Adams has done it very nicley so I shall not repeat them here) which is part of what gives the book its depth. In general, though, the spirit Machiavelli attaches to these two crucial words resembles the following. Virtu embodies a paragon or paradigm; the virtuous man takes action, he anticipates and exhibits resolve, shrewdness and aptitude. Above all, he commits himself to politically sound, whole-hearted efforts. Politics here reign supreme; while he does acknowledge that there are ideals in the world, he asserts that it is futile to discuss them because

IMC (Integrated Marketing Communication) Essay Example | Topics and Well Written Essays - 1500 words

IMC (Integrated Marketing Communication) - Essay Example This will take place in shopping centres as well as on television and radio. This initial advertising is sure to establish 'Larry' as a brand name for the future. Then when the parents realise what a positive impact the 'Larry the fun Koala' books are having on their child the product is sure to be promoted through word of mouth. According to a UK study, parents today are reading to their children 40% less than they did 10 years ago. With the parent-child activity of reading currently on the decline, successful children's book author, Mem Fox who has sold over more than a million copies of her books worldwide, strongly believes that the simple task of reading to a child at only three times a day, could completely eradicate literacy problems in an entire generation. Research has shown that there are many advantages of being read to as a child. The majority predominant being, that a child who has been read to, will most likely at the age of 21 months have the vocabulary of 500 words. So, the concept of creating a series of books centred on the main character, "Larry the Koala", will be implemented. This idea revolves around the importance of reinstating the value of families spending time with their children more effectively, and also the attempt to break into the competitive market of children's books in U.S.A. 2. Product Description The product that we have been allocated to design the advertising campaign for is a children's book called "Larry the fun koala". The product is meant at young children among the ages of two and five years of age. The character of Larry K. was specially intended so he would be found attractive, especially to children of this age. Larry is a small childlike cartoon koala who is growing up. Entertainment devices for the infant books include; the illustrations being bold with brighter colours, rhyming parts of the book, the incorporation of fingerplays into the book, and of course the book being made of a durable cardboard and vinyl cover so that the infant can take the book wherever they choose. 3. TARGET MARKETS The target market for our product "Larry the fun koala" is young children between the ages of two and five. It is based upon the idea argued by "Hind (2003) that is to create a product that provides an opportunity for development and learning through play." Although it must be taken into consideration that most two to five year olds do not make their own investments and product purchases, they can have a large amount of influence over what it is that their parents choose to buy. An Advertising Agency in U.S.A. 4. Advertising Objectives Firstly, our

Advertising as Social Communication Essay Example | Topics and Well Written Essays - 750 words

Advertising as Social Communication - Essay Example Nowadays there are different communities are there in the society and some of the most important communities are the Homosexual communities or transsexual communities, lesbians etc. and most of the advertisers are targeting the erotic effects in their advertising for the lingering effects in the viewers mind. This particular paper would take an attempt to specify the effects of socials classes in the advertising models. There are many factors are involved in a technical advertising. Whether it is below the line advertising strategy or the above the line strategy, the feminism, envy, beautifications and gender specifications are very much important for an effective advertising. The feminism has a great impact over the advertising. Many people think feminism in advertising are basically the technique to attract opposite gender. Most of the advertisers have tried to use the feminism as one of the basic target for the society. The advertisers have tried to harness the ideological currency of the feminism in the advertisements (Goldman 108). There are many advertisements where female are used as the attractive options for the lingering effects. Advertising images towards the gender specifications have changed a lot. The bold advertisings are the main attraction in the advertising industry. One of the main criteria of a good advertisement is the lingering effect of the advertisements. And as the social s tructures have changed a lot so the advertising industry also has changed a lot. Nowadays advertisers don’t think more before putting an ad which is gender specific and erotic in nature. For a example the ad of ford fusion has a lingering effect on feminism where the groom is looking at another female instead of his bride in the marriage ceremony. This advertisement is having a lingering effect of fun and feminism in a greater extent. (genderads.com). it is very ironical to hear but, sex has become a great tinkling effect in the advertising industry.